I was recently asked by a business associate (my financial advisor) for advice on how to get more business. Thought you might be interested in my answer.
"Leverage your value to others!"
Today as in years past people are more comfortable with word of mouth referrals than in doing the hard work of interviewing and comparing competing product or service offerings.
So what would make me more likely to bring up your name to friends and acquaintances when the opportunity arises?
I know you do a lot better job of keeping up with the market and investment options than any of us .... After all it is your full time job. How can you leverage your value to provide more service to each of us?
I suggest putting more effort into leveraging your value. You can do this by producing a written opinion/fact piece that you can distribute to those who have email addresses or internet access. I can either choose to read or ignore a distributed distillation of your knowledge when I have time without making an appointment. With this one effort you can have an efficient meeting with many minds at once and I would feel like I am getting more benefit from your hard work without taking much more of my time in meetings. You demonstrate your knowledge well when talking to any of your clients during an appointment, but each appointment takes up a major portion of your day and you cannot possible talk to each of us in a meaningful way more than once per month if your client base is large or if we are too busy. But if you were to produce an email summary of your current opinions on a weekly/biweekly or at least monthly basis...we could read and digest at our leisure.
Of course there are potential legal liabilities of putting things in print, but if you are digesting information from other sources with proper permission and attribution you may be able to limit your liability and we will appreciate your filtering - so we don't have to do so much reading and filtering on our own.
How will the above get you more referals? Your apparent value to each client would be more visible to each and it would be easy to forward such an email or web link to a friend in support of my opinion of how great a job you are doing.
I am experimenting with ways that I can add particular clients to leverage my own capabilities to provide greater service to humanity. I have not yet taken this much beyond the idea phase, but I am on the lookout for clients with grand ideas that have the chance of improving vast numbers of lives etc. I think I can vastly improve the capabilities of the right client. I can help them to leverage the skills of a few to service the multitudes using a networked database like FileMaker Pro. This perhaps is a bit arrogant of me, but I think it is a good direction to take. When I get some time to follow my own advice and put some more of my thoughts in print I may see some progress in this direction.
You can set up a weblog similar to this for yourself for free in about 10 minutes. You do not need to know html or any technology, you just have to have access to the web and some great ideas to publish.
If you forward this article to a friend, please include my link....Saving The World With FileMaker
Thursday, July 31, 2003
Saturday, July 26, 2003
Announcing a FileMaker interface to your iTunes Library
I am looking for an improvement on my "Saving the World with FileMaker" title. It is a little outrageous and perhaps has some unintended religious connotation. I want to focus the ideas I post here on the good things that can be done with FileMaker so I want the title of my blog to strongly reflect that feeling.
Speaking of helping improve the world. Wouldn't it be nice to find, view and play your itunes from FileMaker? If you are a FMPRO 6 user and a Macintosh user please download this template and tell me what you think of it. You will need to manually export your iTunes library to an xml text file (from the iTunes menu) Then this template will import your library text and allow you to filter and play any song.
iTunes FileMaker Interface Download
Cheers,
Joel
Speaking of helping improve the world. Wouldn't it be nice to find, view and play your itunes from FileMaker? If you are a FMPRO 6 user and a Macintosh user please download this template and tell me what you think of it. You will need to manually export your iTunes library to an xml text file (from the iTunes menu) Then this template will import your library text and allow you to filter and play any song.
iTunes FileMaker Interface Download
Cheers,
Joel
VersionTracker: Mac OS X Software
VersionTracker: Mac OS X Software
If you need to keep up to date on software I highly recommend a frequent visit to VersionTracker. They have lists of software for Mac/MacOSX/Palm/Windows and make it easy to find a product and current versions.
I subscribe to their service as well which adds a local utility application that periodically scans my hard drive and lists my version with the currently available versions and allows one click downloading or adding to a shopping cart for multiiple downloads.
I highly recommend it!
Cheers,
Joel
If you need to keep up to date on software I highly recommend a frequent visit to VersionTracker. They have lists of software for Mac/MacOSX/Palm/Windows and make it easy to find a product and current versions.
I subscribe to their service as well which adds a local utility application that periodically scans my hard drive and lists my version with the currently available versions and allows one click downloading or adding to a shopping cart for multiiple downloads.
I highly recommend it!
Cheers,
Joel
FileMaker WebRing: hub
WebRing: hub
The FileMaker Webring has links to sites of FileMaker Developers as well as to mine. A good place to browse in search of a consultant.
Cheers,
Joel
The FileMaker Webring has links to sites of FileMaker Developers as well as to mine. A good place to browse in search of a consultant.
Cheers,
Joel
Saturday, July 19, 2003
Recent excuses
No posts for a while due to my trip out to Missouri to visit a school system client. I am getting a little too busy and this this web log is not as high a priority as family time and client time (both of which have been fully booked of late).
I will get back up to speed on web logging as time allows.
Cheers,
Joel Bowers
I will get back up to speed on web logging as time allows.
Cheers,
Joel Bowers
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